Personal Information

Leading brand strategist in Türkiye, specialized in city branding, brand strategy, and brand valuation. Since 2002, has been conducting pioneering work focused on value creation processes for cities and brands.

Positions and Responsibilities

• Brand Finance Türkiye – Country Director (2007–Present) 

Professional Experience

Since 2002, has been a pioneer in Türkiye in the fields of city branding, brand naming, and brand valuation, introducing numerous innovations in these areas. Contributed significantly to the institutionalization of brand strategy as a professional discipline in Türkiye through collaborations with internationally recognized institutions and experts.

Since 2007, serves as Country Director of Brand Finance, one of the world’s most prestigious brand valuation and brand strategy companies. In this role, leads the annual “TURKEY 125 – Türkiye’s Most Valuable Brands” research study.

Developed the widely recognized vision “If Türkiye’s cities become brands, Türkiye becomes wealthier,” creating strong awareness among local governments and decision-makers, particularly in the field of city branding.

Delivered conferences in approximately 30 cities across Türkiye and at numerous international venues. Regularly appeared on television programs and reached broad audiences through commentary and publications in the written press.

Publications

• Izmir – Smyrna; Portrait of a City
• The Golden Rules of Creating and Sustaining a Brand in Türkiye
• Brand City
• Brand Value
• Brand in Depth
• Creating Value
• The Age of Cities